Not only can we get you listed in most
of the important search engines used in the UK - guaranteed - but more
importantly we can help you achieve top positions !
A Short History of SEO/SEM (Search Engine
Optimisation/Marketing)
The technique involved in
obtaining high positioning -and therefore traffic- in the search engines has
changed dramatically in the last few years. Unfortunately a lot of SEO companies
are still using the same old methods which no longer work and can in fact cause
more harm than good, and in extreme cases actually result in a website being
banned from Google and Yahoo.
In the 1990’s most SEO
companies worked the same way. They would tweak the clients web pages by
stuffing the title and meta tags with keywords, and then create a quantity of
“doorway “ pages using the keywords, and link to them using “invisible” text
from the home page.They would also submit the website to the search engines once
a month using preset software.
Initially this technique was
successful, and all the work could be automated by using proprietary off the
shelf programs which would even prepare automatic reports to send to the
client showing his positioning in the search engines for various key words.
The search engines soon
compensated by changing the way the way they index websites to allow for these
techniques - which no longer work - and using them will actually result in your
site being banned. Sadly, there are still a lot of search engine companies out
there implementing these methods!
Later in the early part of
the millennium, search engines, especially Google, based more of their results
on the quality of incoming links to a website. If they felt that an important
site was linking to you, then it indicated that your site was important as well,
and so should be placed higher in position (ranking). Google managed to become
the most popular search engine and had a virtual monopoly in the web search
market. Its algorithm for determining the position of any one webpage in its
index used a technique developed by founders Larry Page and Sergey Brin called
PageRank.
The result of this was that
the SEO companies set up reciprocal link campaigns on behalf of their client ,
in an attempt to increase the number of incoming links. Every site had
reciprocal links pages, and many tools appeared on the market to regularly check
that the links placed were reciprocated.
However most of the
successful SEO companies had a secret weapon up their sleeves! They either
purchased links on behalf of their clents from other high ranking websites, or
they acquired a portfolio of sites themselves – and used them to provide the
incoming links that their clients needed!
But all this has now come to
an end. In 2007 Google announced that not only would it discount any incoming
links that it dif not consider natural, but that it would penalize any websites
it considered might be selling links. And that is exactly what Google has done,
with many thousands of sites being demoted or banned from the index altogether
under suspicion of “trading” in links.
Incoming links, preferably
one way links from high ranking category targeted websites are still the most
important method to increase website ranking, but they must be obtained
naturally.
( PR stands for Page Rank - a term used by Google to determine the importance of a page. If you have high PR sites
linking to you, your site will achieve a high PR and your position in the search
engines will VASTLY improve.) You can determine the Page Rank of your
website at the moment by downloading the Google Toolbar to your browser.
Just CLICK HERE - its free! You will
also get a free popup blocker
Our SEO/SEM work includes but is not
limited to the following services:
Your link will be
regularly posted on at least 30 of the top social networking sites – that get
indexed every day from Google.
We will build a network of
backlinks pointing to your site, targeting links from high PageRank sites and .edu
sites - ( highly valued by Google)
We will write Press
releases and submit them to the most important sites.
A video will be made from
your website content and we will submit it to youtube.com and other popular
video hosting sites
When your site acquires a
high level Page Rank in its own right, we will form a links page and manage a
reciprocal links campaign with relevant partner sites.
Results will be
measurable: an increase in traffic will be seen in the website statistics, and
in the traffic referred by the search engines from natural search results.
The point of this, of
course, is to acheive an increase in sales!
At least one day a month
will be spent on the work, and regular reports will be made along the way.
We do NOT use the "Black Hat" methods employed by some companies - which
would only result in the search engines banning your site from their index.
» The cost of our service is £350.00 + VAT for
the first month ( there is a large amount of work to do initially) and then
£250.00 plus VAT per month thereafter.
_____________
» Traffic from the search engines with give you the
best quality, highly effective and most targeted visitors available - the
people who are actually searching for your site category.
» The results we achieve are
measurable - you will see a massive
increase in your site traffic from the search engines - quality traffic that
will convert into sales.
» We will be available to you during normal working
hours to answer any questions and give advice. You can talk to a real
person who is working on your promotion campaign and is familiar with your
website.
»
We feel that our service offers you the best
return on investment available for a moderate advertising budget.
However if you require the services of an expert to work with you on a full time
basis and you have a higher budget available, let us know and we will be pleased
to work out a customized plan.
» Our service is fully
guaranteed. You can cancel at
any time.
» All work will be carried
out by a certified SEO expert!
To learn more about our service go to our
Q&A page or phone us on
01634 401274 (UK business hours)
